One powerful way to do all these things at once, making your LinkedIn efforts as effective as possible, is to use LinkedIn Groups.
LinkedIn groups are particularly helpful if you want to connect with people in your space, publish and read content related to your profession, and extend your reach beyond your connections.
If you want to promote your personal brand to the right people, LinkedIn groups are instrumental. In groups, people gather around specific areas of interest, allowing you to target segments of LinkedIn users and grow your audience and engagement rate.
If you are new to using LinkedIn groups, this guide will provide you with everything you need to get started and begin reaping the fruits of this feature.
LinkedIn groups effectively help you sort out the people you engage during your job search.
In order to job search effectively, you need to connect and build relationships with people who work for companies where you’d like to be employed. You also need to let the world know that you are looking for a position and access as many relevant job postings as you can – especially those under-advertised.
Look for the groups where you are the most likely to share common points with other members. Make sure you bring value to these groups and that you can become an integral part of the community. People are more likely to engage with you and help you if they relate to you.
Plenty of groups focus specifically on job postings. For example, if you search “life science jobs” in groups, you’ll find tons of groups where you can see under advertised postings.
While experts agree that LinkedIn groups are not what they used to be 4 or 5 years ago, they say you can still leverage them to engage people in a way that will prove effective to your job search.
Luiz is a member of over 50 groups as his purpose is to increase his network’s size.
If you are a job seeker, he advises picking 1-to-3 groups that fit what you are looking for and participate actively. Publish content, interact with members who like and/or comment on your content, and show respect and consideration.
Luiz Carlos de Oliveira Junior
There are two rules, Luiz says, “be polite, be a giver.”
Bruce Johnston, a LinkedIn coach based in Ontario, Canada, suggests starting with your school alumni groups and to get into the areas that interest you from there.
“[You] can also send free messages to fellow group members,” he says. “So [you] should find someone interesting in the group and ask them a sincere question about what they do.”
He adds, “There are few people who don’t like talking about themselves!” It’s all about active and targeted networking.